Transform Voter Engagement and Drive Higher Turnout with Cutting-Edge Personalization Techniques In today’s hyper-competitive political landscape, capturing voter attention and building meaningful connections is more challenging than ever. Traditional campaign methods, such as blanket mailers, generic emails, and broad-spectrum messaging, are losing effectiveness as voters expect more relevant, personalized interactions. Enter hyper-personalization, the revolutionary approach […]
“What we need to do first is build technologies that will allow us to see what the LLMs are doing.” – Dixon Jones In much the same way that search engines revolutionized how people find information, AI is now poised to take the next step forward in sifting through the proverbial haystack of information on […]
Recorded March 27, 2025 (For a summary, click here.) John Eischeid: Let’s just start off and just give me a brief introduction about yourself. You started your company in 1999. Just tell me about yourself, inLinks, and what it does, briefly. Dixon Jones: So, I’m DJ. I have been doing this SEO stuff for – […]
Transform Your Healthcare Marketing Strategy with These Powerful Tools In today’s competitive healthcare landscape, private clinics and telehealth providers face the dual challenge of establishing credibility while attracting and retaining patients. Traditional healthcare marketing approaches are becoming less effective as patients increasingly research their options online before making decisions. Patient education and reputation management can […]
Strategically pair your marketing channels with optimized offers to outperform competitors and maximize conversion In today’s hyper-competitive marketplace, brands that dominate aren’t just choosing the right channels or crafting compelling offers; they’re strategically aligning the two with precision and purpose. Channel/offer alignment represents the critical intersection where your message medium and value proposition work in […]
Integrate your marketing touchpoints for exponential results in today’s fragmented consumer landscape In today’s digital-first marketplace, consumers interact with brands across numerous platforms before making purchasing decisions. Multi-channel marketing—the strategic integration of various marketing channels into a cohesive campaign—has evolved from a competitive advantage to an essential strategy. Delivering consistent messaging across platforms is more […]
Master the art of Connected Media campaigns to retain customers and optimize marketing spend In today’s competitive marketplace, the line between winning customer loyalty and watching them walk away is increasingly thin. At the heart of this challenge lies the Decision-Making Continuum, the critical pathway customers travel from awareness to advocacy. For marketers juggling limited […]
Unlock growth opportunities by meeting your customers wherever they are In today’s fragmented digital landscape, relying on a single marketing channel is like fishing with just one hook in a vast ocean. Modern consumers interact with brands across multiple touchpoints before making purchasing decisions, making multi-channel marketing not just advantageous but essential for businesses looking […]
Connect with Eco-Conscious Customers While Building a Sustainable Brand Earth Day presents small businesses with a unique opportunity to showcase their environmental values while connecting with increasingly eco-conscious consumers. This annual celebration on April 22nd isn’t just about planet-friendly messaging. It’s a strategic moment to demonstrate authentic sustainability commitments that can enhance your brand reputation […]
Transform Customer Relationships Through Purpose-Driven Marketing In today’s increasingly conscious marketplace, consumers are gravitating toward brands that demonstrate genuine purpose beyond profit. For small businesses, authentic value-driven branding isn’t just a marketing strategy—it’s a powerful differentiator that builds lasting customer loyalty and creates meaningful connections in a crowded digital landscape. By aligning your marketing efforts […]
