Big-Box Stores: Community Engagement for Local Businesses

How Smaller Local Businesses Can Leverage Big-Box Store Traffic

While big-box stores, smaller businesses can benefit from their high foot traffic and customer base.

• Local Partnerships: Partner with big-box stores for in-store promotions, events, or cross-promotional opportunities.
• Targeted Out-of-Home Advertising: Place ads near big-box store locations to capture the attention of shoppers.
• Digital Advertising Geotargeting: Use digital ads to target customers who have recently visited or are near big-box stores.
• List Building Through Local Events: Set up booths or kiosks at local events near big-box stores to collect customer information.
• Social Media Engagement with Local Community: Use social media to engage with local community groups and highlight your proximity to big-box stores.

The ideal customer is a local resident who frequently shops at big-box stores and is looking for complementary products or services. Opportunities for expansion include offering specialized services or products that complement the big-box store’s offerings. Leveraging the high traffic of major retailers is key.

Small businesses should focus on offering unique products or services that big-box stores do not. This will help to differentiate them and attract customers. Building relationships with big-box store employees can also be beneficial.